Häagen-Dazs

Dessert

Beverages

TRUCK OWNER

Laurent Freixe

Laurent Freixe has been with Nestlé for decades, climbing the ranks from marketing roles in France to leading major regions like Europe and the Americas. He took over as CEO of Nestlé in 2024, steering the company into a future focused on nutrition, sustainability, and premium brands—like Häagen-Dazs. Known for his strategic vision, he’s played a key role in Nestlé’s global expansion and innovation efforts.

DESCRIPTION

Häagen-Dazs is a world-renowned ice cream brand known for its rich, creamy texture and high-quality ingredients. Founded in 1960 by Reuben and Rose Mattus in the Bronx, New York, Häagen-Dazs set out to create a premium ice cream experience using only the finest ingredients, free from artificial flavors and stabilizers. What started as a small family business with just three flavors—vanilla, chocolate, and coffee—has now grown into an international brand with locations across the globe. In Philadelphia, Häagen-Dazs operates several locations, serving its signature frozen desserts to locals and visitors alike. Whether you're stopping in for a quick treat or celebrating a special occasion, Häagen-Dazs provides a luxurious and satisfying ice cream experience.